Your Guide to the FeedBlitz Email Ad Program

Every e-mail you ship and each replace that goes dwell is a chance — and that features the alternative to generate income.

You’ve carved out your area on the world huge internet and constructed a neighborhood of like-minded individuals serious about studying what you present. You additionally created an e-mail checklist from that neighborhood and started to develop your viewers with a brand new approach to obtain and have interaction together with your content material.

Now image this: Sending campaigns to your e-mail checklist and robotically incomes income with out immediately promoting any items or companies.

It might sound too good to be true, however that’s exactly what occurs if you select to host advertisements in your emails:

You create a passive earnings stream from the content material you’re already sending out to your subscribers.

The goal of this information is to supply appreciable perception into e-mail advertisements. Specifically, the advertisements offered by way of the FeedBlitz built-in advert community. It can even assist debunk any myths, deal with any hesitations you will have, and supply a glimpse into the precise incomes potential out there to you.

Here’s what we’re going to cowl on this information:

1. Are email ads right for me?
2. Two ways you can earn revenue from ads in your emails.
3. The FAQs of ad sizes, placements, and types.
4. Pulling back the curtain: The 2021 and 2022 ad revenue of three FeedBlitz clients.
5. Case studies: How monitoring and making adjustments to your program can increase earning potential.

*Our crew has coated plenty of floor for you, however attain out in case you’re left with any questions. We’re completely happy to assist.

Settle in, and let’s get started. It’s time to find out about your really limitless incomes potential.

1. Are e-mail advertisements proper for me?

We start by asking this one query for anybody interested by getting started with e-mail advertisements:

Are you presently running advertisements in your website?

If your website is presently internet hosting advertisements, it’s a easy, seamless transition to start incorporating them into your e-mail content material. Your viewers has already turn out to be accustomed to seeing them in your website. Your emails additionally supply further, coveted advert area and a possibility to generate income.

Monetizing one with out the different means it’s possible you’ll be leaving income alternatives on the desk.

If you aren’t but running advertisements in your website, this doesn’t imply you shouldn’t run advertisements in your emails. If you propose to run advertisements in your website however don’t meet site visitors minimums to be part of a premium advert community, you possibly can run this course of in reverse. Running advertisements in your emails can put together your viewers for the look of advertisements in your web site. The FeedBlitz built-in advert community has no site visitors or checklist measurement minimums.

2. Two methods you possibly can earn cash from advertisements in your emails.

Monetizing your emails doesn’t require a large mailing checklist or sending content material inside a selected area of interest. Creating a income stream from the emails, you’re already sending could also be simpler than you think about.

Earning income is a chance out there to anybody sending e-mail campaigns. When focusing your e-mail monetization efforts on working with advertisements, the two commonest techniques are:

1. Selling area in your e-mail and manually inserting advertisements. This methodology depends on sponsorships, partnerships and affiliate relationships you create and presents a wide range of potentialities because it might cowl pictures, logos, movies, or textual content.

However, promoting area requires substantial work to set up relationships and agreements, together with making a media package, gathering your website and e-mail historical past knowledge, securing a number of agreements throughout platforms, and so on.

2. Ads which are inserted robotically into your emails by way of an integration with a web-based advert service. This automated possibility permits an advert community that you just join or that’s built-in together with your e-mail service supplier (ESP) to provide and place advertisements in designated area(s) of your campaigns.

Many e-mail entrepreneurs usually incorporate each sorts of advertisements of their emails or change between them for various campaigns. (Important notice: FeedBlitz does enable for each in the identical e-mail. There isn’t any exclusivity clause that will create a battle with this!) This is a wonderful approach to diversify your earnings by way of e-mail promoting.

If you’re new to working with advertisements or want a extra hands-off strategy, working with an advert community is a good possibility to check the waters—particularly in case your ESP is immediately built-in with an advert community.

At FeedBlitz, we provide a one-click advertising option to all shoppers. With one click on of the mouse, you possibly can flip advertisements on in your account, beginning together with your subsequent e-mail marketing campaign—with out the additional work of promoting the area your self.

And not like many standalone advert networks, there are not any scripts, tags, markups, pre-approval processes, or minimal site visitors counts to meet earlier than you possibly can start producing a passive earnings out of your emails. Essentially, zero obstacles for you to overcome or hoops to soar by way of simply to get started.

3. The FAQs of e-mail advert sizes, placements, and kinds.

Thinking about introducing advertisements to your e-mail campaigns can spark many questions…

How many advertisements?? Where would they go? What would they seem like?!?

And that’s comprehensible! This part will break down a few of the commonest questions on advert placement, content material, and extra.

• Ads can be found in three sizes: marquee, banner, and sq.. The number of sizing permits for optimum flexibility in the placement and frequency of the advertisements in your mailings.

  Yes, one measurement does outperform the others, however we’ll get into extra element by the case research beneath.

• Yes, you possibly can start small and ease into slowly including extra models. You may even start by inserting an advert at the backside of your marketing campaign after which steadily shifting it increased or inserting a second advert unit. This will assist your viewers turn out to be accustomed to seeing advertisements in your emails.

  And keep in mind, your viewers is already accustomed to seeing advertisements in case you host them in your website, which gives a clean transition to inserting them in your emails.

• Regardless of whether or not you utilize automated or single campaigns, you management the variety of advertisements in your emails, the measurement of your advertisements, and the placement of advertisements. Turning advertisements on in your account doesn’t imply your subscribers might be overwhelmed with advertisements. You select the quantity, the placement, and the measurement proper from the Monetization settings in your account or the template when creating your campaigns.

• All advertisements are brand-safe. FeedBlitz solely permits brand-safe* advertisements and no politics in any way. Regarding the precise advertisements that present in your emails, it relies upon primarily on the out there advert stock and the end-user’s anonymized web exercise.

  When establishing your advert program, you do have some affect over the advertisements proven by selecting your most well-liked classes. It’s necessary to keep in mind, nevertheless, these alternatives solely present steering. They are usually not the main figuring out issue for the precise advertisements proven.

  *If you ever really feel an advert is just not up to par or is just not brand-safe, our crew is all the time completely happy to evaluate it to decide if it violates the insurance policies. The advert might be faraway from the stock when warranted.

• You would not have to have advertisements in each e-mail you ship. The flexibility of the advert program is simply that—versatile. You can select when, the place, and the way advertisements seem in your mailing and may select to take away them fully at any time for a specific marketing campaign or a complete mailing checklist.

If you could have further questions not coated above, please don’t hesitate to reach out. Our crew is all the time completely happy to present extra perception or stroll you thru inserting advertisements in your campaigns.

4. Pulling again the curtain: The 2021 and 2022 advert income of three FeedBlitz shoppers.

When speaking about advert earnings, it’s one factor to say:

“Our clients typically see ad earnings run between $2 to $3 (USD) per 1,000 opens for US-based readership, depending on real-time ad markets and available inventory.”

(Because they do, that’s the basic incomes charge for advertisements in emails.) However, it’s far completely different to present precise numbers of subscriber counts, open charges, and earnings.

As you’ll see beneath, advert earnings fluctuate enormously and rely considerably on checklist measurement, mailing frequency, and open charges. To allow you to higher visualize your incomes potential, you’ll discover the common month-to-month advert earnings of three FeedBlitz shoppers and a abstract of their e-mail practices for higher context. (Clients are listed as A, B, and C, to shield their privateness, with their common month-to-month advert earnings listed by quarter.)

Client A is a coupon/deal blogger.

Client B is a craft blogger.

Client C is a recipe blogger.

Did you discover that every one three of those shoppers greater than coated their FeedBlitz charges with the earnings generated from the advert program? (In truth, over 70% of individuals in the advert program for 2021 and 2022 earned greater than sufficient to offset their FeedBlitz charges!)

Looking by way of Clients A, B and C, hopefully, you possibly can determine which consumer both most carefully resembles your present setup or a consumer it’s possible you’ll aspire to match—or surpass.

Earnings not solely depend upon checklist measurement, mailing frequency, and open charges, they’ll additionally fluctuate month to month, relying on advert stock, provide, and demand. Which explains why we all the time see a bump throughout the vacation season—November by way of December—in revenues as retailers have a tendency to flood the market with stock.

What is most spectacular about this methodology of monetizing your mailings is that it gives limitless incomes potential because it all hinges in your preferences and practices.

5. Case research: How monitoring and making changes to your program can enhance incomes potential.

Embracing the alternative that together with advertisements in your emails gives begins with turning on the advertisements themselves. The subsequent step is to monitor your progress and alter your strategy to optimize that chance.

Below you’ll find out about two shoppers who elevated their advert income in 2021 by making easy changes to their advert placement. Then you’ll examine a 3rd consumer who has discovered nice success with the advert program by way of one other fashionable e-mail advertising tactic.

They’ll be labeled Clients E, F, and G to shield their privateness. You can even see the share will increase for the first two shoppers after their change and common month-to-month earnings for the third consumer.

Client E is a coupon/deal blogger who emails roughly 57,000 subscribers day by day.

• They have an common distinctive open charge of 29% and customarily run three advertisements per e-mail.
• Our crew started working with this consumer in September 2021. They privately promote the high advert spot of their mailings to sponsors, however this placement doesn’t all the time have a sponsor.
• After reviewing their program, we prompt turning on the marquee advert at the high of the e-mail possibility of their advert settings and permitting marquee-style advertisements inside the body of the e-mail. They continued to run three advertisements per mailing. When they do promote the high advert area, they’ll simply flip off the high marquee unit.
• This edit yielded a constant 200% enhance in income in the following months.

Client F is a efficiency marketer who emails a complete of 1.1 million subscribers, break up into many lists, day by day.

• They have an common distinctive open charge of 17% throughout their lists and had been displaying one advert per e-mail.
• After reviewing their program, we prompt a change to their template that will place an extra advert unit.
• This adjustment yielded a constant 31% enhance in income in the following months.

Our high advice for all shoppers running advertisements is to change your advertisements to marquee measurement advert models. (And in case you solely change the measurement of 1 advert, let or not it’s the first proven in your mailings.)

The remaining consumer highlights a preferred e-mail advertising technique used to encourage increased open charges and higher engagement.

And you guessed it, increased open charges = higher impressions = increased revenues.

Client G is a political blogger who emails 3,000 subscribers break up into 4 mailing lists, mailing no less than as soon as a day.

• The common open charge throughout all 4 lists is 40%.Their common month-to-month advert income for 2021 was $450, in contrast to their common month-to-month price of $49.
• Client G presents the identical content material to all 4 mailing lists, every set to a unique mailing schedule. Their subscribers then obtain content material on a schedule that fits their preferences, encouraging increased open charges and higher engagement.
• While this consumer’s subscriber numbers are decrease than all of the earlier examples listed, we needed to present this consumer to spotlight how mailing frequency and engagement can considerably have an effect on your incomes potential.

Your earnings may be simply elevated primarily based on small modifications to your advert settings. And whereas not each tweak to your advert settings will assure the next return, in case you’re feeling stagnant with advert earnings, we all the time suggest making an adjustment, monitoring, then adjusting once more as wanted.

Maximize earnings with the Banner Ad Rewards Program.

To enhance your incomes potential much more, FeedBlitz applied the Banner Ad Rewards Program in 2023. Through this rewards program, the base earnings of all banner advert program individuals are boosted by tiered efficiency incentives and a loyalty bonus, which might enhance income shares by up to 15%. Learn more about how the Banner Ad Rewards Program can raise your ad income.

Embracing your limitless incomes potential.

Monetizing your e-mail campaigns with advertisements is one among the best and quickest methods to construct a income stream that genuinely presents limitless incomes alternatives. And, as you’ve learn above, it doesn’t take a large mailing checklist to get started or to see outcomes. Especially in case you’re already internet hosting advertisements in your website, it’s a easy transition to inserting advertisements in your emails.

There’s no motive to depart cash on the desk. Embrace your alternatives!

Are you curious about giving e-mail advertisements a strive with the FeedBlitz one-click promoting program? Head to this page to start your free trial. Questions? Feel free to attain out with any questions by way of our Support Page. While dwell help is offered Monday to Friday, 9 AM to 5 PM Eastern, and you’ll all the time discover useful info 24-7 at the assets linked here.