Holiday Email Campaigns 101 with FeedBlitz

The vacation season appears to creep up sooner and sooner as every year passes. And due to this, it’s by no means too quickly to get a jump-start on planning, content material creation, and income strategizing. This information covers a number of matters associated to all issues vacation electronic mail campaigns to assist make this season your greatest but.

This information is split into 4 sections:

1. Planning and prepping your holiday campaigns.
2. Creative campaign ideas for the holiday season.
3. Design shortcuts for your holiday emails.
4. Incorporating email ads for the holidays.

(*101*)Let’s dive proper in!

1. Planning and prepping your vacation campaigns.

When fascinated by the vacation season, it’s extraordinarily straightforward for a way of overwhelm to creep in. All the emails. All the promotions. All the issues! And that’s on high of all of the actions outdoors your electronic mail advertising and marketing.

But haven’t any concern — your planning information is right here! We break vacation marketing campaign prep into 4 steps:

• Strategize – Take notice of every little thing you probably did final yr, the massive wins, and every little thing that missed the mark. Then on a separate sheet of paper, brainstorm all of the stuff you’d prefer to create this yr.
• Map – Gather all of your strategizing notes and think about your accessible time and assets. This is the place you’ll map out what number of campaigns, their timing, and their content material. This ensures you’ll have time to create, ship, and handle every little thing over the approaching months.
• Create – Now it’s time to take a seat down and hammer out the content material. Create the funnels and the kinds, add the tags, and do as a lot prep work as potential now, so that you’re not left typing out emails at midnight thirty on a winter’s night time.
• Test – Test, take a look at, and take a look at once more! The extra you may take a look at your content material earlier than sending it, the higher you may handle any surprising formatting or timing points.

With FeedBlitz, you may ship take a look at emails straight from the editor or the marketing campaign abstract web page or clone your mailing list (since you’ll have limitless mailing lists!) to create a take a look at record and have solely your self as a subscriber.

Dive into much more element on the above steps right here: Holiday Email Campaigns Made Easy, and be sure you obtain the vacation marketing campaign planner to assist with the mapping stage.

2. Creative marketing campaign concepts for the vacation season.

Whether you’re an electronic mail veteran or that is your first time sending vacation campaigns, determining what to ship might be essentially the most troublesome half. Below you’ll discover 4 concepts to assist jump-start your planning and strategizing efforts.

1. Offer exclusivity. Your electronic mail record is a cherished file of readers, clients, and shoppers who’ve agreed to obtain content material from you, and the vacation season is a wonderful time to remind them of this. Offer exclusivity to your record by sending a vacation reward akin to content material designated solely in your subscribers. This can appear like:

   – Something created only for them, which received’t be posted to your website or social and solely be supplied free in your electronic mail.
   – Early entry to a model new PDF or electronic mail course.
   – A chunk of retired content material out of your vault.

2. Embrace the artwork of the countdown. You’re already engaged on a countdown to the vacations, so why not ship a countdown sequence of emails? Think of shorter content material snippets akin to small surprises or treats, each day quotes/prompts/questions, your favourite recipes or strikes, and so forth to ship in these countdowns.

   Essentially, you’re breaking apart bigger, longer emails into smaller, bite-sized items of content material. This is great for recipes, hobbies, occasions, and coupon bloggers. Some countdowns to contemplate:

   – 10 days of Fright Nights
   – 5 days of Thanksgiving prep
   – 8 days of Hanukkah
   – 12 days of Christmas

3. Give a contest or a collaboration a attempt. This is an area the place your creativity can actually soar, and never simply within the contests you run however within the collaborations you’re employed with. Think a couple of contest for the perfect pet costume in your viewers. At a minimal, that might be one electronic mail calling for entries, one to name for votes on the highest three to 5 submitted, and one to announce the winner. One thought = three totally different emails!

   The vacation season paves the best way for extra artistic endeavors, so if you happen to’ve been itching to department out a bit with your emails, this might be your alternative to take action. Some concepts for contests and collaborations can embody:

   – Costume contests
   – Crafting fails
   – Festive recipes
   – Decoration showdowns

4. Don’t low cost the reductions and promos. Sales are considerable through the vacation season, and you’ll simply work this into your vacation electronic mail technique. Other than providing commonplace reductions and particular days in your website, suppose by way of what you may also provide via your electronic mail lists, as nicely:

   – Holiday presale provides
   – Reminders of your affiliate promotions and codes
   – Subscribers-only low cost(s) on particular days (This ties again to providing exclusivity, too!)
   – Drawings for a present card

These are just some concepts to assist with your vacation electronic mail advertising and marketing technique. While you may ship any certainly one of a lot of these campaigns all year long, they’re wonderful to have at the back of your thoughts when working particularly in your vacation campaigns.

And if you happen to’re involved about inboxes being crowded and your emails getting misplaced within the shuffle, try Inbox Activity Detection — a FeedBlitz Accel characteristic that permits you to soar to the highest of the inbox queue whereas your subscribers are checking their emails. Learn more about Inbox Activity Detection.

3. Design shortcuts in your vacation emails.

FeedBlitz provides many design shortcuts you may take in terms of creating your vacation electronic mail campaigns — they usually’re all within the Visual Mailing Editor (VME) proper now, ready so that you can reap the benefits of them.

Every FeedBlitz shopper has a template library packed with pre-made electronic mail templates for a lot of the upcoming holidays. Simply scroll via your template library to the Holiday and Seasonal sections, select a template to work with, add your brand or photos, replace the content material, and also you’re nicely in your means.

You can even seek for key phrases to see which templates populate for holidays, seasonal, gross sales, and promotions.

There are a wide range of content material layouts with the pliability of including/eradicating content material blocks as wanted. And if you happen to’re prepared to spice up your vacation income with adverts this season, drag and drop promoting blocks — after turning adverts on in your account settings — and let the system take care of issues from there. (We’ll be speaking extra about adverts in tomorrow’s electronic mail.)

And the design assist doesn’t cease there. If you’re inquisitive about spicing issues up with your photos, keep in mind your picture library within the VME has direct integrations with Unsplash, Pixabay, and Tenor, providing you with entry to tens of millions of royalty-free industrial use photos!

Ready to take your vacation emails up a notch with free templates and pictures?
Start your free 30-day FeedBlitz trial.

4. Incorporating electronic mail adverts for the vacations.

Fourth-quarter promoting revenues are sometimes a few of the highest of the yr.

Not solely are many individuals of their inboxes checking emails, however the advert stock is well-stocked as nicely. Both of those elements result in prime revenue-generating alternatives from the emails you’re already sending.

Take a deep dive into all issues advert program-related on this weblog put up: Your Guide to the FeedBlitz Ad Program. In it, you’ll discover instance adverts from shopper emails, earnings from three shoppers in three totally different genres for 2021 and 2022, and a few methods to refine your advert practices to maximise revenues.

In the put up, pay particular attention to the fourth quarter earnings of all three shoppers proven. Even if you happen to’re feeling issues out, the vacation season is a superb time to check the waters, particularly if you happen to’re already internet hosting adverts in your website!

The advert program is out there to all FeedBlitz shoppers, and you’ll enroll in a matter of minutes. This additionally received’t influence or compromise any of your present web-based promoting efforts.

Plan and prep now to keep away from the additional stress, confusion, and last-minute pitches.

It’s widespread to really feel dread or overwhelmed when fascinated by end-of-the-year electronic mail campaigns, but it surely doesn’t need to be that means! As you may see, we’re massive followers of planning for future success and are joyful to assist present the assets and instruments to allow yours. Early steps taken now set the tempo so that you can Win the Inbox this vacation season.

Send your vacation campaigns with FeedBlitz: Head to this page to start your free trial. Questions? Feel free to achieve out with any questions via our Support Page. Live help is out there Monday to Friday, 9 AM to five PM Eastern, and you’ll all the time discover useful data 24-7 on the assets linked here.