9 Signs It’s Time to Switch Email Services

How to inform should you’ve outgrown your present supplier.

When it comes to e mail advertising and marketing, the time-tested age-old saying rings true:

Your emails are solely pretty much as good because the service supplier sending them.
*OK, this isn’t actually a time-tested age-old saying, but it surely needs to be.

Listen, it’s no shock that e mail is a cornerstone of any sturdy advertising and marketing and communication technique. That’s as a result of your emails are a direct line of communication together with your viewers, AND you have total control over them.

However, you will not be getting probably the most out of your e mail advertising and marketing efforts, and all of it has to do together with your e mail service supplier (ESP).

While issues have in all probability been running easily for fairly a while (or smooth-ish), chances are you’ll start noticing unanticipated limitations or once-minor frustrations pile up — all issues akin to rising pains after you’ve been sending emails for some time.

When your e mail efforts and technique broaden, so do your wants as an e mail marketer, and your present supplier might now not be assembly the mark.

But how have you learnt if it’s time to change? That’s the place this submit is available in. To assist together with your decision-making, we’ve compiled a listing of 9 indicators you’ve outgrown your present supplier, and it’s time to discover different choices to your e mail advertising and marketing.

But first…

What’s holding you again from switching ESPs?

Before we dive into the indicators, it’s time to change. It’s vital to tackle the elephant within the room and name out what’s more than likely holding you again from beginning this dialog within the first place.

So, what’s the most important hesitation when it comes to switching ESPs? The reply might shock you… it’s TIME.

• The time you’ve already invested together with your present supplier.
• The time it takes to analysis completely different choices.
• The time it takes to be taught a brand new app.
• AND the time required to migrate, replicate, and set every part up in a brand new supplier.

We get it – time is cash. It’s one of the vital vital investments you make each single day. So, in case your present supplier is working (or working-ish), is it even well worth the time to change?

But, may you really save time by switching ESPs? Most possible, particularly should you’ve grown accustomed to making do with the minor frustrations and inconveniences or guide duties you full usually.

Regardless, time is a giant think about deciding whether or not or not to change ESPs, and we might be remiss not to acknowledge that. So, with that stated, take your time and browse by way of all 9 indicators beneath. Keep monitor of what number of apply to your present scenario, as a result of if it’s greater than 3, you’re effectively previous time for an improve.

Nine indicators it’s time to change ESPs:

1. Poor Deliverability Rates and Reputation

It doesn’t matter how fairly your emails are or how spectacular the content material is that if they aren’t getting to your subscribers. This is why deliverability is without doubt one of the most crucial parts within the success of your e mail advertising and marketing efforts.

Refresher: Deliverability is the processes and protocols that guarantee your emails attain subscribers’ inboxes.
You can read all about deliverability here.

If you discover that your emails are constantly ending up in spam folders — or aren’t even reaching the inbox in any respect — it’s a transparent signal that your present ESP might have deliverability points. And as a result of this will have a detrimental influence on your entire email-related targets, it’s time to think about different choices.

2. Low Open and Click-Through Rates

Low engagement could also be due to your supplier not serving to you interact your viewers successfully. Engagement charges assist gauge your viewers’s curiosity in your e mail campaigns, and options comparable to concentrating on, assist, and marketing campaign metrics all work to assist increase these charges.

Low engagement charges, comparable to open and click-through charges, are additionally a cousin to poor deliverability charges or improper authentication — all issues to examine together with your present supplier when rooting out the reason for your situation.

Regardless, should you’re noticing drops in engagement, it’s value exploring the options obtainable from completely different suppliers.

3. Lack of Reporting and Analytics

Successful e mail advertising and marketing depends on real-time information. For instance, have you learnt which e mail you despatched final month had the best engagement? Or how about which of your subscription varieties is performing the most effective?

Real-time reporting is essential when it comes to monitoring the efficiency of your campaigns, measuring key efficiency indicators (KPIs), and making knowledgeable selections. If your present ESP doesn’t supply strong reporting and analytics, you’re possible lacking out on the chance to optimize your e mail advertising and marketing technique. Data-driven choice making, FTW.

(*9*)
on every email list, email campaign, and subscriber.

4. Limited Features and Functionality

As you develop, your e mail advertising and marketing wants evolve, together with the options and performance wanted to accomplish your targets. What helped you get started together with your e mail advertising and marketing might not aid you absolutely attain your potential in the long run.

If your present supplier lacks essential options like automation, superior segmentation, or A/B testing, it may be time to change to a extra complete platform. The absence of those options, or different desired options and performance, can restrict your potential to create focused, personalised, and efficient e mail campaigns. And these limitations additionally restrict your progress and income potential, as effectively.

5. Insufficient Customer Support

Good buyer assist is invaluable whenever you encounter a difficulty or need assistance together with your e mail campaigns. If your present supplier’s assist workforce is unresponsive, lacks useful sources, or is barely obtainable for choose pricing tiers, it might double the frustration you expertise when hassle or questions come up.

assist workforce will not be solely consultants of their merchandise but in addition within the discipline of e mail advertising and marketing. They can reply your questions and usually create and replace obtainable sources to aid you alongside the best way.

Stellar buyer assist goes above and past to assist and empower you to take the reins and personal your e mail advertising and marketing. If your frustrations are piling up relating to assist, think about switching to a supplier with a repute for glorious buyer assist.

6. High, Hidden, Surprising, or Burdensome Costs

Email advertising and marketing prices can add up shortly, particularly as your subscriber checklist grows otherwise you improve your mailing frequency. Not to point out that the hidden charges and overages many ESPs tack on may also critically pressure your advertising and marketing funds.

With FeedBlitz, you’re only charged for active, unique email
subscribers, and no overages, no surprises, and no surcharges!

If you’ve seen a big price improve with no corresponding improve in worth or performance, it’s value reviewing your present supplier’s pricing construction and exploring more cost effective choices.

7. Limited Integration Options

You’re in all probability utilizing multiple device, software, or platform in your advertising and marketing technique and, due to this fact, having to join or switch information from one to the opposite manually. Not solely is that this time-consuming, but it surely will increase the chance of information gaps and inefficiencies — neither of which you want.

Integrations enable you to simply share and switch information from one app to one other, automating and maximizing your efforts. Your ESP ought to supply direct and oblique integrations (Zapier) to aid you streamline your efforts, liberating up your time so you’ll be able to deal with checklist and revenue-growing actions.

8. Scaling Challenges

Scalability is significant to meet and exceed your wants as an e mail marketer and assist your progress. Are you sending higher volumes of emails usually? Are these higher volumes hurting your deliverability or efficiency? And how about your campaigns – have they turn out to be extra advanced relating to templates, layouts, or media included?

These progress indicators can simply trigger scalability challenges to your e mail advertising and marketing platform. Your e mail advertising and marketing platform ought to have the option to deal with elevated volumes and complicated campaigns with out compromising efficiency. If your present supplier struggles with scalability, it might be time to discover different choices.

9. Frequent Downtime or Technical Issues

Frequent service outages, downtime, or technical glitches are irritating and may utterly disrupt your e mail advertising and marketing schedule and injury your model’s repute.

Your supplier needs to be a dependable, strong, and secure platform to guarantee uninterrupted communication together with your viewers. While minor outages and surprising downtimes occur often with all on-line programs, clear communication and frequent standing updates are very important when these conditions come up. (This circles again to the stellar buyer assist merchandise above!)

If you discover technical points recurring and communication with assist or your supplier about them is missing, it’s a wonderful time to think about switching to a extra dependable supplier.

Steps to take whenever you’re prepared to change.

If, after studying by way of the checklist above, you already know you’ve outgrown your present ESP and it’s time to change suppliers, take the steps beneath to assist make the migrations and transition as {smooth} as doable.

Step 1 – Take inventory of every part you at present have happening. Be positive to observe any of the next:

• e mail campaigns
• e mail lists
• funnels
• subscription varieties
• tags and customized fields
• and many others.

This offers you a greater concept of the scope of your e mail advertising and marketing and creates a full image of something that may want to be replicated within the new supplier. This checklist additionally presents a chance for you to determine what you need to proceed with or cease doing.

We suggest holding this checklist as correct as doable for the remaining steps.

Important observe: When you turn ESPs, the pictures, hyperlinks, and archives of beforehand despatched campaigns will oftentimes solely be obtainable for a restricted time after you cancel your account. This is called asset retention. Different ESPs have completely different timeframes. They retain property of canceled accounts. At FeedBlitz, for instance, we retain all consumer’s property for 90 days. It’s all the time a good suggestion to double-check this when making a change!

Step 2 – Evaluate e mail service suppliers. There are loads of ESPs and e mail publication providers in the marketplace. Organize your search and analysis by focusing first on these 4 areas:

1. Your e mail advertising and marketing wants and targets.
2. Your funds.
3. The repute of an ESP — each on-line and sending.
4. The obtainable options, providers, and assist that the e-mail supplier presents.

Step 3 – Reach out to a number of ESP’s assist groups. Many assist groups are sometimes joyful to reply any particular questions you could have, speak store about e mail technique, and consider your use instances in contrast to their obtainable options. Also, inquire about migration providers they could have. Have your checklist from Step 1 available to give a complete scope of your present technique and efforts.

Step 4 – Start a free trial whereas your present operation is underway. Trust us on this one. Use a take a look at pattern of your checklist and run campaigns concurrently to get a whole comparability image. This manner, you’ll see deliverability, engagement, options, and information stories for each suppliers to examine simply. Free trials additionally enable you to work together with their assist groups and sources, gaining perception into how technical questions are dealt with.

Know when it’s time to make a change.

Recognizing the indicators you’ve outgrown your present ESP and that it’s time to make a change is essential for guaranteeing the continued success of your e mail advertising and marketing campaigns.

Up to this level, what’s labored to your e mail advertising and marketing has served you effectively, however it might not do you justice in taking your targets to the subsequent degree. Whether you’re coping with deliverability challenges, rising prices, or restricted options, switching suppliers can deliver new life into your e mail efforts.

Are you prepared to change ESPs and suppose FeedBlitz may fit your needs effectively? Head to this page to start your free trial. Questions? Feel free to attain out with any questions by way of our Support Page. While stay assist is obtainable Monday to Friday, 9 AM to 5 PM Eastern, you’ll be able to all the time discover useful data 24-7 on the sources linked here.